Social Media Specialist

Manage and oversee the company's social media platforms, particularly Instagram and TikTok.

Develop and execute social media strategies to increase brand awareness, audience engagement, and follower growth.

Manage daily social media activities, including content scheduling, publishing, and monitoring.

Develop creative, engaging, and relevant content ideas aligned with the company's brand identity and marketing objectives.

Create and produce various content formats, including Instagram Reels, Stories, Feeds, TikTok videos, and other short-form video content.

Develop monthly content calendars and ensure consistent content delivery across platforms.

Stay updated on the latest social media trends, viral content, hashtags, and platform features.

Monitor and analyze social media performance using Instagram Insights, TikTok Analytics, and other relevant tools.

Track key performance indicators (KPIs), including reach, impressions, engagement rate, views, and follower growth.

Prepare regular performance reports and provide recommendations for content and strategy improvements.

Bachelor's degree in Marketing, Communications, Digital Marketing, Multimedia, or a related field.

2–3 years of proven experience as a Social Media Specialist, Social Media Officer, Content Creator, or in a similar role.

Hands-on experience managing and growing Instagram and TikTok accounts for a brand or company.

Strong understanding of Instagram and TikTok algorithms, trends, content formats, and audience engagement strategies.

Proficient in creating, shooting, and editing short-form video content using tools such as CapCut, Canva, Adobe Premiere Pro, or similar applications.

Excellent creativity and storytelling skills, with the ability to develop engaging and relevant content ideas.

Strong copywriting skills, including writing captions, scripts, and social media content in Bahasa Indonesia and/or English.

Familiar with social media analytics tools and capable of interpreting performance data to improve content strategies.

Good communication, time management, and organizational skills.

Able to work independently as well as collaboratively in a fast-paced environment.

Must have a portfolio showcasing previous Instagram and TikTok content, campaigns, or account management experience.